Omega Mens Watches

by Sen D
(U.K)

Hi
It seems like Omega mens watches keep increasing in price year after year.

For a while now I've been looking to buy an Omega watch and I've noticed that in the last few years, the prices for all new model Omega mens watches have been going up. When I asked in dealerships - nobody could tell me why!

Also - when I asked around about the watches, I've often heard that the Omega watches are the same in quality as the Rolex (if not even better) - yet the price of a Rolex is much higher- Why?

Thanks
Sen D

Comments for Omega Mens Watches

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You are correct
by: OWEx

You are correct in your observations regarding omega mens watches - and to be more accurate: all Omega watch models . The price of Omega watches has been rising steadily over the past few years. This is a result of a calculated strategy by the Swatch group (owner of the Omega brand) to increase revenue from the Omega brand. In order to achieve this, Swatch wants to move Omega up as a brand and has used various techniques such as advertising, limiting numbers of authorized dealers and increasing prices.

As far as comparing prices between watch brands (you give the example of Rolex and Omega), keep in mind that it's not only quality that drives the price. Brand recognition and perception are major factors. Since Rolex arguably has a broader brand recognition, it can charge more for their watches. In fact, Rolex prices their watches higher than many other brands that are clearly of higher quality such as, Jeager LeCoultre, IWC and others.

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